WHY US
We are a boutique, insights-led communication business. Our energetic, dynamic team believes that a smart and well-thought through marketing strategy is what gives great brands the edge. Building a great strategy depends on having formidable insight into the market in which decisions get made and into the life of the person making the decision.
Consumer research is central to what we do. We combine innovative thinking with practical business understanding to grow our clients’ businesses by developing strong, well-defined brands. We are completely media agnostic and believe a great idea can live in any medium. We have been called on to apply our thinking to businesses of all shapes and sizes. 100% BEE recognition (Level-4 BEE status through BEESCORE).
What we do
INSIGHT
Powerful brand strategies cannot be built without consumer insight.
STRATEGY
Insight cannot be put to use without an understanding of brand and business strategy.
ACTION
Robust brands are built on a thorough understanding of how consumers live, think and feel, and behave in different categories.
INSIGHT
Solid insights give your brand the strategic edge. While the bulk of our work is still in the traditional sphere, we try to incorporate innovative ways of listening to consumers wherever they are. Our proprietary research platform ovatoyou.co.za gives clients access to 19 000+ base of urban South Africans.
We ideally like to conduct our research away from contrived settings. From past experience, we have found that respondents are more receptive and willing to share when they are comfortable and relaxed. We also use film and photography to add richness and texture to our findings.
Distilling and clearly articulating findings is as important to us as uncovering fresh insight. Our reports are designed to present the insight in a compelling and powerful manner, and our recommendations are strategic and based on a solid understanding of how to grow strong brands. Read more.
STRATEGY
Robust brand strategies set you up for business success.
We believe in everyday strategy. Strategies should never be static and sit hidden in PowerPoint presentations to be updated once a year, strategies are dynamic and move in response, not only to market and consumer changes, but also to measurement of their impact against objectives.
We frequently develop strategies on behalf of clients but we prefer to co-create them together with strategy owners, using interactive processes that have been designed to produce robust, practical and creative strategies and plans. Read more.
ACTION
Strategy translated into powerful brand communication
Great brand communication is born from solid insight and sound strategy but has to be grounded in an understanding of how people will consume it.
Strategy only comes to life if brands are seen and heard through the din. Brands get noticed when work is creative but also when the brand messaging is built on real consumer and market insight. Read more.
CLIENTS
Nandos
Spree
Ballantines
Virgin Active
Nedbank
Sanlam
Santam
Coricraft
Clicks
Pick n Pay
Sacob
Tiger Brands
SAB Miller
Woolworths
MTN
John Brown
The Solstice Foundation
BSG
Nedbank
Hills
24.com
Atmosphere
Capitec
Far South
Ivo Health
Old Mutual
Brandhouse
Edgars
Iziko
M&C
Ubuntu
Broadreach
International Budget Partnership
Pick n Pay
Twisp
Southern Hemisphere
Tyme Digital
Dalmation
The Team
Amanda Reekie
Founding Director
Tara Thomas
Brand Manager
Miranda Lang
Accounts & Admin
Qhawekasi Mcasa
Marketing & Admin Assistant
News
Never Waste a Good Crisis
READ MOREContact
16 Benjamin Road, Wynberg 7800, Cape Town